Why We Do It

The Branch

We believe in open source marketing. Our goal is to provide the most researched, up-to-the-minute marketing information to any business, individual, or organization. Why? Because our success is directly tied to your success. Entrepreneurs from all industries should have the ability to continually improve marketing services and methods while delivering on immediate and long-term goals.

5 Trade Show Giveaways That Are Definitely Going in the Trash

We all know people expect swag at every trade show booth, but most of the time we choose items that have nothing to do with our overall marketing or business goals. If your trade show strategy includes slapping your logo on a cheaply made tchotchke, it’s time to rethink your game plan. Here are the top five promo items that are probably your worst investment.

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Does Billboard Advertising Still Work?

Out of Home advertising is a platform that’s effectiveness has been intensely debated over the past decade. We all know billboards are great for visual impact, brand awareness, and finding the next McDonald’s on a long road trip, but do they actually give your business a tangible return on investment?

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Watch Your Tone

“Don’t you take that tone with me!” If you are a child or someone’s spouse, you’ve probably heard this phrase at least 2 or 10 times this past week. Why? Because it’s not always about what you say, but how you say it. Establishing your tone of voice is important because you want people to easily recognize your brand and accurately communicates who you are.

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Bathroom Advertising: An Opportunity Knocking?

When it comes to your business, advertising is essential, but specifically “restroom advertising” might seem like a creative risk you are not sure you want to take. It may seem intrusive at first, but is it worse than those pesky website pop-ups when you’re trying to read your local news online?

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