Social Media Management
The first step in social media management is identifying your target audience. If you don’t know who you're trying to reach, you can’t give them what they want. And then they won’t give you what you want (their business). Social media gives you clear data on who is engaging with your brand. Age, gender, geographic location, spending habits, and more, should all factor into your strategy. Developing an effective social media strategy takes research, time, and constant testing to track what's working and what's not.
What We Did
- Digital Advertising
Wildwood has a big personality. Using brand themes, colors, and typography, we strategized key messaging throughout the year to help promote brand awareness. The content focused on monthly and weekly specials, events and community partnerships, and game-day traffic.
Promoting what Wildwood does best (cook up amazing food) was our main goal for this platform. We accompanied photos with short and sweet copy to let the menu items shine. Hashtags were researched and implemented to drive awareness and engagement.
*June 2019 - June 2020
Top of mind was key when developing Wildwood’s ongoing email campaign. Their unique monthly specials were cleverly designed and delivered to their email list to keep consistent messaging in patrons' inboxes.
Located in a very transient market, Wildwood Sports Bar & Grill wanted to compete with the dozens of other restaurants in the area. We focused on promoting monthly and daily specials to help search engine users identify Wildwood as a quality local eatery and bar.
We implemented consistent content on the Specials & Events page to promote monthly specials, news, and events. This provided an easy way for Wildwood Sports Bar & Grill customers to look for up-to-date specials and created excitement about what was next up on the menu.
A strategic social media strategy will help strengthen brand awareness amongst your target consumers. Social media isn't as straightforward as it used to be. If you’re overwhelmed or don’t know where to start, you’re definitely not alone. Let our content specialists create a succinct strategy that will help your brand tackle its goals with a sense of purpose.