Events take months of planning and the right marketing mix to get noticed. The Rochester Area Builders Home Show is an annual three-day trade show event. Current and prospective homeowners attend to meet local professionals who can help with renovations, building a custom home, connect with service technicians, or learn more about the latest trends in home services.
What We Did
- Digital Advertising
- Print Advertising
Repeat exposure was key to marketing this event. We strategically placed several billboards throughout the area to increase event awareness. The messaging was short, direct, and gave people exactly what they needed to know about the event.
3X More Attendees Over Previous Year
We focused on targeting a younger, female demographic on social media and search engine digital ads. This approach drove users to the event page and provided meaningful data that can be used for future events.
Social Media Marketing
We created the main event page on Facebook to reach our core audience. This made organic posts and event updates easily accessible for attendees and vendors to share on their own social media pages and create even more awareness around this event.
A strategic marketing mix was integral to the success of this event and the client’s bottom line. These efforts resulted in a lasting and powerful impression of the event, an increase in attendees, and positive post-survey feedback.