Business branding includes developing a comprehensive company, product, or service message through logos, taglines, copywriting, printed materials, and more. A comprehensive brand strategy will map out how a business is different, trustworthy, memorable, and likable by its target audience. A brand should convey an overall purpose and how to solve problems for people. Chamberlain is a premium provider of concierge and lifestyle management services. We built their brand with the intention of creating an overall look, feel, and personality that represented top tier service and professionalism.
What We Did
- Graphic Design
- Website Design & Development
- Branding & Identity
The Chamberlain logo uses a classic Renaissance typeface which has an elegant yet highly readable style. We incorporated a straightforward tagline to identify the company’s services and culture.
Brand Identity Package
An identifiable persona has a significant influence on the way people view a company. We developed a corporate brand identity package for Chamberlain to get a consistent, recognizable web and offline presence established.
Beyond premium transportation accommodations, it was important to highlight exceptional local business recommendations. This black leatherette menu was designed to help guests fully experience fine dining, coffee lounges, entertainment, wellness services, and more.
A website may be the first point of contact a business will have with a potential customer. We designed a user experience to ensure personalized service, first-class transportation, unforgettable entertainment, and trustworthy partnerships were synonymous with Chamberlain.
Rack Cards & Brochure
Establishing trust within the business community was imperative to solidifying Chamberlain’s overall brand. Sleek brochures and rack cards were designed to be implemented within local hotels, restaurants, and other high-traffic areas within the city.
Chamberlain is the premier transportation and experience provider in their service area. Through strategic marketing and business branding efforts, we have assisted this company in becoming a strong, confident brand. As the company grows and evolves, this brand will be the one that comes to mind when someone has a problem Chamberlain can solve.