With over 2 billion active users, Facebook is a hotspot for spreading brand awareness and growing an audience. It’s probably safe to say you’re already utilizing this platform for your business. Facebook is a great place to start creating brand awareness while actively engaging with an audience. But, of the 4 billion individuals actively engaging with social media platforms every day, 1.3 billion of them aren’t even on Facebook. Where else can you reach these audience members? We’ve laid out a few of our most popular recommendations for our clients looking to utilize social media marketing. Want to know what’s worth investing your energy into? Check this out.
Twitter’s the best place for sharing important updates in small, digestible form with an audience. Twitter users are looking more for quick and clever reads than long, informational articles. In fact, posts or “tweets” on Twitter are limited to 280 characters or less, meaning messages have no other choice than to be concise. This platform typically performs better in urban areas, as opposed to smaller, rural towns. We recommend Twitter for companies looking to share opinions or important news with an audience between the ages of 25-34.
If you think that TikTok is “just for kids,” think again. Adults, celebrities, brands, and more all are looking to TikTok for entertainment and identity awareness. TikTok’s been growing exponentially, now reaching nearly 800 million users. These users spend 52 minutes on average perusing through bite-sized videos. Want to reach an enormous audience with fun and catchy content? Look no further.
Within the past couple of years, Snapchat has seen a steady increase of users, making its way up to 173 million daily users. The Snapchat audience is unique in comparison to other major platforms, in that the average user is much younger. Nearly 60% of Snapchat‘s audience are under 25 years old. For companies looking to target a younger audience, Snapchat is a great platform to do so in a more personal, “unfiltered” way – no pun intended.
Visual content performs best on Pinterest, a platform mostly used by women. Interesting and inspiring graphics are most likely to be “pinned” to users’ boards. One major “pro” of Pinterest is the potential for driving traffic to your website. Each pin can be linked to an area on your website, making it effortless for leads to visit. For companies who are looking to sell products such as art, clothes, or services specifically used by women – Pinterest is a great site to utilize.
Social media is one of the most cost-effective and strategic ways to create and maintain relationships with audience members. With nearly 100 platforms in total, companies are destined to find a platform that fits their exact needs. Looking for more information to decide which one is best for your business? Our marketing experts at Tulip Tree Studios can talk you through which platforms will best help you reach your marketing goals.