The bottom line of any business is to make money and marketing is an essential tool to reach that goal. Whether you have an in-house marketing person or handle the marketing yourself, how do you know when to seek outside help? Here are five ways you know it’s time to hire a marketing agency.
You’re Not Growing in Sales
Turns out, word of mouth will only get you so far. If people don’t know your business exists, or aren’t continually reminded to keep you top-of-mind, they will not be buying your product or service. Take a hard look at your staff, customer service, and pricing. If you’re set up for success, but just not seeing the results, it could be ineffective marketing. Most agencies offer a free consultation. Set up a meeting and talk through your business goals. This is a great first step in finding the right marketing partner for your business.
You Literally Do Not Have Time
Between paying the bills, putting out fires, delegating tasks, and managing employees, most business owners have very little time left for marketing. Marketing takes time and strategy. Marketing agencies focus on one thing all day – marketing. That means you can focus on what you do best – running your business.
You Don’t Enjoy Marketing
Writing blogs, designing emails, negotiating with media reps, and coding websites is not for everyone. Half-assing your marketing efforts will not help you reach your business goals. Marketing agencies LOVE what they do. Let them get fired up about how to market your business. You’ll be amazed at the results.
You Don’t Have the Right Skills
CMYK. RGB. WTF. Do you know what these acronyms mean? (Okay, we all know the last one.) You don’t have to know the ins and outs of graphic design or digital algorithms! A great marketing agency will get to know your business and then apply their specialized skills – and acronym knowledge – to help you succeed.
Lack the Budget
So, you’ve hired an in-house marketing person. Great! That person is probably a stellar marketing strategist, but are they an expert in social media? And PPC? And graphic design? And copywriting? And advertising? And web development? You get the point… Hiring an agency to assist your in-house marketing guru means you get the additional benefits of diverse experience and additional skills – for about the cost of one employee.
For most businesses, there are plenty of services that you shouldn’t be afraid to outsource. We all need help from time to time because businesses can’t specialize in everything – and every business is different. Let the marketing experts at Tulip Tree Studios help you get started.