Free. It’s our favorite price. Especially when it comes to marketing your business. (And no, this isn’t a scam). There are tons of free resources and opportunities on the internet right now – you just need to know where to look. We’ve listed our top five ways to promote your business for free:
1.Google My Business
The easiest way to help people find you online is to register your business on Google Business. This platform automatically adds your business to Google maps and helps users find your business more easily on Google searches. Update your business hours, services, respond to reviews and even see what users searched to find your business (for free)!
2. Social Media
Build your audience by posting consistent, quality, and relevant content on social media. The Facebook algorithm can be confusing, but it’s definitely an important factor that all businesses should understand. Facebook, Instagram, and YouTube are all moving toward being experiential platforms for their users. Sharing fun, interesting, and compelling content is a great (free) way build your social media presence.
3. Press Releases
Have an upcoming community event? Grand opening of a new location? Partnered with a non-profit? These are prime examples of great local news stories. Email a press release to local media outlets to generate publicity for your business. Plus, free mentions of your business on local TV, radio stations, and newspapers is a bonus. Of course, the media ultimately decides if it covers the content of your press release or not, but at no cost to you it’s definitely worth distributing.
Where do you bury something you don’t want people to find? On the second page of Google. Search engine optimization matters because 93% of online experiences begin with a search engine. Run your site through this free test to see where you have opportunities to optimize on your own. There are plenty of resources online to help you understand how to step up your SEO game for free. Take a few minutes and see where you can make small changes that may make a big impact on your searchability.
5. Local Community Groups
There is no marketing tool more powerful than word of mouth. Research networking and community groups in your area and get involved. People will do business with people they trust and respect. There is no one better to spread the word about your business than you. Plus, most of these groups are – you guessed it – free!
Whether you pay in labor hours, sweat equity, or cold hard cash, marketing your business will always be an investment. Not sure where to start? Contact the marketing experts at Tulip Tree Studios for a free consultation.
A purveyor of marketing, copywriting, advertising, and digital services, there are few things that Sarah is not good at – sitting still being one of them. Luckily for her clients, she’s a creative strategist that works tirelessly to propel a business towards their goals through all facets of marketing. She’s detailed and organized, proactive and proficient, and the marketing manager that many businesses quickly realize they can’t live without.