Facebook and Instagram are two of the most popular social media platforms. We spend hours scrolling through our feeds to get the latest news, catch up with friends, and of course, get suckered into ads. In 2019, over six million businesses used Facebook to advertise their business. If you aren’t advertising on these platforms, this statistic should be a wakeup call. Advertising on social media is fundamental to helping you remain competitive.
How It Works
There are many digital advertising benefits for businesses. Facebook purchased Instagram in 2012. Now businesses have the opportunity to put digital ads in front of millions of users in a variety of creative ways. When an ad is placed in Facebook Business Manager, it has the potential to appear on both Facebook and Instagram in several formats. This includes News Feeds, Messenger, Stories, In-Stream Videos, Search, Instant Articles, Apps, and Third-Party Networks. Plus, you can target these ads to your most qualified leads and see detailed reports of how your ads performed.
One in five minutes on mobile is spent on Instagram or Facebook.
Why It Matters
Digital advertising is one of the top ways to attract and engage your target audience over time. In fact, campaigns that run across both Facebook and Instagram often perform better than those placed on just one platform. Plus, Facebook and Instagram ads can accurately measure your ROI and drive both on and off-line sales. Social media advertising gives business owners complete control over ad spend, target audience, and provides data to back up your marketing decisions.
81% of all small and medium businesses use some kind of social platform.
As you analyze your online marketing strategy, our digital advertising experts are here to help. We understand what it takes to create ad content to reach your unique business goals. Ready to get started? Contact us to set up a meeting – and feel free to stalk us on Facebook and Instagram first.
A purveyor of marketing, copywriting, advertising, and digital services, there are few things that Sarah is not good at – sitting still being one of them. Luckily for her clients, she’s a creative strategist that works tirelessly to propel a business towards their goals through all facets of marketing. She’s detailed and organized, proactive and proficient, and the marketing manager that many businesses quickly realize they can’t live without.